ý kiến bạn đọc

Archetypes in branding : a toolkit for creatives and strategists

Tác giả: Margaret Hartwell, Joshua C. Chen

This kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers; Forge relationships with the myriad stakeholders that affect your business; Empower your team to access their ...

Services management : integrating marketing organisational behaviour, operations and human resource management

Tác giả: William J. Glynn, James G. Barnes

Presenting to avoiding services marketing Myopia, custmoer care in services, the concept of exchange, service mapping: back to basics,  measuring and monitoring service quality, the cost of service quality,..

Principles of services marketing

Tác giả: Adrian Palmer

It provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics ...

Tourism marketing in Australia

Tác giả: Brian King, Geoff Hyde

Introduction tourism commissions, travel agents and tour operators, surface transport, the airlines, attractions, hotels and motels, resorts, consultants...