CSDL Sách

Duyệt theo:
Khoa Quản Trị Kinh Doanh
.jpg

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Contents: Understanding Identity; Essential Characteristics; Brand Identity Fundamentals; Identity Process; Phase 1: Planning and Analysis; Phase 2: Brand Identity Strategy; Phase 3: Brand Identity Design; Phase 4: Building Brand Identity; Phase 5: Management; Identity Practice; Evolution; Merger;...

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1
.jpg

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Part 1. Perception; Part 2. Proces; Part 3. Practice. .

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1
.jpg

Navigating ambiguity

Tác giả: Andrea Small, Kelly Schmutte

This thought-provoking, compact designer's guide from Stanford University's Hasso Plattner Institute of Design (aka, the d.school) helps you learn to lean into the discomfort of turning creative thought into intentional design.

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 5
  • Đang rỗi: 5
.jpg

Creative acts for curious people

Tác giả: Sarah Stein Greenberg, David Kelley, Michael Hirshon

This book contains the experiences designed to help them do it. A provocative and highly visual companion, it's a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through...

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 5
  • Đang rỗi: 5
.jpg

Designing for growth

Tác giả: Jeanne Liedtka, Tim Ogilvie

How You Can Lead Extraordinary Growth. was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation. business model innovation. and customer experience design. Liedtka and Ogilvie cover the...

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 5
  • Đang rỗi: 5