CSDL sách

Trở về
001
000006763
003
LDTU
020
$a0077077466
041
$aeng
082
$a658.8
100
$aPalmer, Adrian $etác giả
245
$aPrinciples of services marketing $cAdrian Palmer
260
$aLondon $bMcGraw Hill $c1994
300
$a345 p. $c25 cm
520
$aIt provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics include: The central importance of personnel management in the provision of services. The need to maintain high quality and to reassure the purchaser of this quality. The immediacy of service provision and the involvement of the customer in the process.
650
$aServices marketing
653
$aServices marketing
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
32253
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