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Search engine marketing

Tác giả: Andreas Ramos, Stephanie Cota

The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

Essentials of marketing

Tác giả: Perreault, William D.

1. Marketing’s value to consumers, firms and society; 2. Marketing strategy planning; 3. Evaluating opportunities in the changing marketing environment; 4. Focusing marketing strategy with segmentation and positioning; 5. Final consumers and their buying behavior; 6. Business and organizational ...

Relationship selling : 2nd ed.

Tác giả: Mark W. Johnston, Greg W. Marshall

1. Introduction to relationship selling; 2. Using information to understand sellers and buyes; 3. Value creation in ...

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

Tác giả: Abaetê de Azevedo, Ricardo Pomeranz

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces ...

Wikibrands

Tác giả: Moffitt Sean

Part 1: The wikibrands story; Part 2: Reinventing the marketing paradigm; Part 3: The flirt model - building a wikibrand; Part 4: Incubating your wikibrand community; Part 5: Applying wikibrands beyond the corporation; Part 6: The wikibrands primer.