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Social media ROI : managing and measuring social media efforts in your organization

Tác giả: Olivier Blanchard

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media such as Align ...

Design works : how to tackle your toughest innovation challenges through business design

Tác giả: Heather M. A. Fraser, Roger Martin

Leaders who have used design principles and practices to tackle their enterprise challenges and map out new opportunities for growth. through the practice of the 3 gears of business design,design works shows you how to harness your team’s collective ingenuity and unlock fresh insights, create ...

Internet Marketing: An Hour a Day

Tác giả: Matt Bailey

Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks.