CSDL sách

Trở về
001
000005301
003
LDTU
020
$a9780073404813
041
$aeng
082
$a658.8
100
$aPerreault, William D.
245
$aEssentials of marketing $b A marketing strategy planning approach $cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
250
$a12th ed.
260
$aUSA $bMcGraw-Hill/Irwin $c2010
300
$a691 p. $bimages $c28 cm
504
$a Index: P.649 - 691
520
$a1. Marketing’s value to consumers, firms and society; 2. Marketing strategy planning; 3. Evaluating opportunities in the changing marketing environment; 4. Focusing marketing strategy with segmentation and positioning; 5. Final consumers and their buying behavior; 6. Business and organizational customers and their buying behavio...
650
$aMarketing
653
$aMarketing
700
$aCannon, Joseph P.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Tặng
928
32390
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