CSDL sách
001
000006749
003
LDTU
020
$a9780071749275
041
$aeng
082
$a658.8 27
100
$aMoffitt, Sean $etác giả
245
$aWikibrands $bReinventing your company in a customer-driven marketplace $cSean Moffitt, Mike Dover, Don Tapscott
260
$aNew York $bMcGraw-Hill $c2011
300
$a318 p. $c24 cm
500
$aQuà tặng của Quỹ Châu Á
520
$aPart 1: The wikibrands story; Part 2: Reinventing the marketing paradigm; Part 3: The flirt model - building a wikibrand; Part 4: Incubating your wikibrand community; Part 5: Applying wikibrands beyond the corporation; Part 6: The wikibrands primer.
650
$aBranding (Marketing)
653
$aBranding
700
$aDover, Mike $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
32425
Sách Chuyên ngành
- Giấc mơ quốc gia khởi nghiệp - Hành trình xa xứ
- Winning the story wars : why those who tell--and live--the best stories will rule the future
- Mastering business for strategic communicators : insights and advice from the C-suite of leading brands
- The successful business plan : secrets and strategies : 6th ed.
- 301 smart answers to tough business etiquette questions
Sách cùng chủ đề
- This is not a T-shirt : a brand, a culture, a community : a life in streetwear
- This is not a T-shirt : a brand, a culture, a community - a life in streetwear
- How brands grow : what marketers don't know
- What is post-branding? : how to counter fundamentalist marketplace semiotics : 2nd ed.
- Growth marketing - Chìa khóa kinh doanh khi thị trường trở nên khó lường