Quản trị Marketing
Statistics for marketing and consumer research
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises ...
- Vị trí lưu trữ: 209 Phan Thanh
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Marketing management: A strategic decision making approach
Designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
- Vị trí lưu trữ: 209 Phan Thanh
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Provides students with hands on learning tools. This book helps students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and influencers, such as social media. It has a strong emphasis on experiential learning and focuses on ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
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Strategic marketing problems : cases and comments: 12 th ed.
Chapter 1: Foundations of Strategic Marketing Management. Chapter 2: Financial Aspects of Marketing Management. Chapter 3: Marketing Decision Making and Case Analysis. Chapter 4: Opportunity Analysis and Market Targeting. Chapter 5: Product and Service Strategy and Management. Chapter 6: Integrated ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1