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MKTG7: Instructor edition

Tác giả: Charles W Lamb, Joseph F Hair, Carl McDaniel

Part 1: The world of marketing. Part 2: Analyzing marketing opportunities. Part 3: Product decisions. Part 4: Distribution decisions. Part 5: Promotion and communication strategies. Part 6: Pricing decisions.

The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction

Tác giả: Tibor Scitovsky

The psychology and economics of motivation; The American way of life.

Management : 4th ed.

Tác giả: Stephen P Robbins, Mary K Coulter

Intended for courses in Principles of Management or Introduction to Management, this text demonstrates the real-world applications of management concepts. As it integrates the various functions of management, this book aims to establish a dialogue with managers from a variety of fields.

Global marketing management : 2nd ed.

Tác giả: Masaaki Kotabe, Kristiaan Helsen

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and ...

Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated ...