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Strategic marketing problems : cases and comments: 10th ed.

Tác giả: Roger Kerin, Robert Peterson

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case ...

International marketing

Tác giả: Michael R Czinkota, Ilkka A Ronkainen

This book is an innovative up to date text ideal for anyone seeking success in this fast paced field. You will discover topics ranging from beginning start up operations to confronting giant global marketers. With this in depth text, you will be prepared to conquer the international business world.

Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Carl. McDaniel, Joseph F. Hair

Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.

The PDMA handbook of new product development

Tác giả: Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz

1. New Products: What Separates the Winners from the Losers; 2. Seven Steps to Strategic New Product Development ; 3. Market Analysis and Segmentation Issues for New Consumer Products; 4. Market Analysis and Segmentation Issues for New Business to Business Products; 5. Optimizing Product ...

Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.