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Go Mobile: Location Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Tác giả: Jeanne Hopkins, Jamie Turner

This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Let's close a deal: Turn contacts into paying customers for your company, product, service or cause

Tác giả: Christine Clifford

Close deals with major corporations, organizations or individuals who can propel your business to the next level When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non profit organization, or negotiate for a new job ...

Laddering unlocking the potential of consumer behavior

Tác giả: Eric V Holtzclaw

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever growing choices and a shrinking decision ...

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success : 2nd ed.

Tác giả: Mike Schultz, John E Doerr

A proven, experience tested, research based approach to marketing for professional services firms Professional Services Marketing is a field tested and research-based approach to marketing and client development for professional services firms.

Content to commerce : engaging consumers across paid, owned and earned channels

Tác giả: Avi Savar

This book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short term projects into deep, narrow, and long term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and ...