CSDL sách

Trở về
001
000006396
003
LDTU
020
$a9780077729028
041
$aeng
082
$a658.8
100
$aGrewal, Dhruv $etác giả
245
$aMarketing $cDhruv Grewal, Michael Levy
250
$a5th ed.
260
$aNew York $bMcGraw-Hill $c2016
300
$a679 p. $bảnh minh họa $c28 cm
520
$aProvides students with hands on learning tools. This book helps students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and influencers, such as social media. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm.
650
$aMarketing
653
$aMarketing
700
$a Levy, Michael $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
37174
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