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Business analytics for sales and Marketing managers : how to compete in the information age

Tác giả: Gert H N Laursen

Expert guidance on information management for optimum customer intelligence processes. Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing ...

Anticipate : knowing what customers need before they do

Tác giả: Bill Thomas, Jeff Tobe

Contents: Strategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, ...

The book of business awesome

Tác giả: Scott Stratten

This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.

Anticipate : knowing what customers need before they do

Tác giả: Bill Thomas, Jeff Tobe

Strategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, the soft ...

Social media metrics for dummies

Tác giả: Leslie Poston

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun ...