ý kiến bạn đọc

Marketing in the tourism industry

Tác giả: Goodall, Brian

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative...

Marketing and Managing Tourism Destinations

Tác giả: Alastair M Morrison

Part 1: Introduction to destination management and marketing concepts and roles; Part 2: Destination communications and promotion; Part 3: Destination markets; Part 4: The future of destination management and marketing.

Tourism destination development

Tác giả: Arvid Viken

The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are...

Hanbook of marketing research methodologies for hospitality and tourism

Tác giả: Nykiel, Ronald A.

This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing...

Sales and marketing in the tourism industry book four

Tác giả: Johnson Dawn

Investigates marketing and sales in a variety of businesses within the tourism sector and examines the issues that influence these two vital roles. The text has been written specifically for the Competency Standards of the National Travel and Tourism curriciula taught in TAFE and private colleges.