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001

000000018

003

LDTU

020

$a9780789034267

040

$aLibrary of Congress

041

$aeng

082

$a910.688 $222

100

$aNykiel, Ronald A.

245

$aHanbook of marketing research methodologies for hospitality and tourism $cRonald A. Nykiel

260

$aNew York $aLondon $bRoutledge $c2007

300

$a364 p. $c24 cm.

520

$aThis resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

650

$aHospitality industry -- Marketing $aTourism -- Marketing

653

$aHospitality industry $aMarketing $aTourism $a Hanbook manuals

852

$a7/25 Quang Trung $bNgoại văn

911

Nguyễn Thị Hảo

927

Mua

928

34147