CSDL sách
001
000007471
003
LDTU
020
$a9780415812719
041
$aeng
082
$a658.809 91
100
$aGoodall, Brian $etác giả
245
$aMarketing in the tourism industry $bThe promotion of destination regions $cBrian Goodall, Gregory Ashworth $nVolume 1
260
$aLondon $bRoutledge $c2013
300
$a244 p. $c25 cm
520
$aThis book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
650
$aTourism -- Marketing
653
$aTourism industry
700
$aAshworth, Gregory $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
34287
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