CSDL sách
- Số trang:364 p.
- Kích thước:24 cm.
- Số đăng ký cá biệt:34147
- ISBN:9780789034267
- Mã Dewey:910.688
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Hospitality industry $aMarketing $aTourism $a Hanbook manuals
- Chủ đề: Hospitality industry--Marketing & Tourism--Marketing
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Sách cùng chuyên ngành