CSDL sách
- Tourism destination development
- Tác giả: Arvid Viken
- Nhà xuất bản: Ashgate - England
- Năm xuất bản: 2014
- Số trang:278 p.
- Kích thước:22 cm
- Số đăng ký cá biệt:34276
- ISBN:9781472416582
- Mã Dewey:910.68
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Tham Khảo
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Tourism, Marketing
- Chủ đề: Tourism--Management & Tourism--Marketing & Place marketing
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming
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