CSDL sách
001
000006660
003
LDTU
020
$a9780415672504
041
$aeng
082
$a910.688
100
$aMorrison, Alastair M $etác giả
245
$aMarketing and Managing Tourism Destinations $c Alastair M Morrison
260
$aUnited States of America $bRoutledge $c2013
300
$a596 p. $c24 cm
520
$aPart 1: Introduction to destination management and marketing concepts and roles; Part 2: Destination communications and promotion; Part 3: Destination markets; Part 4: The future of destination management and marketing.
650
$aTourism -- Management
653
$aTourism
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
34273
Sách Chuyên ngành
Sách cùng chủ đề
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Travel marketing, tourism economics and the airline product : an introduction to theory and practice
- Tourism, transport and travel management
- Marketing & selling the travel product : 2nd ed.