CSDL sách
001
000006805
003
LDTU
020
$a0074708007
041
$aeng
082
$a338.4791
100
$aDawn, Johnson $etác giả
245
$aSales and marketing in the tourism industry book four $cJohnson Dawn
260
$aNew York $bMcGraw Hill $c2000
300
$a313 p. $c25 cm
520
$aInvestigates marketing and sales in a variety of businesses within the tourism sector and examines the issues that influence these two vital roles. The text has been written specifically for the Competency Standards of the National Travel and Tourism curriciula taught in TAFE and private colleges.
650
$aTourism -- Management
653
$aMarketing
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
32256
Sách Chuyên ngành
Sách cùng chủ đề
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Travel marketing, tourism economics and the airline product : an introduction to theory and practice
- Tourism, transport and travel management
- Marketing & selling the travel product : 2nd ed.