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Marketing: The core: 3rd ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Including four parts such as Initiating the marketing process; Understanding buyers and marketing opportunities; Satisfying marketing opportunities.

Marketing: 10th ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Presenting five parts such as Initiating the marketing process; Understanding buyers and markets; Targeting marketing oppotunities; Satisfying marketing oppotunities; Managing the marketing process.

Marketing : 2nd ed.

Tác giả: Dhruv Grewal, Dhruv Grewal

Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The ...

Essentials of marketing : a marketing strategy planning approach : 12th ed.

Tác giả: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can ...

Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.