ProQuest Central
CSDL Springer
CSDL IEEE
Digital Library Network
Stinet
NXB Xây Dựng
SÁCH THEO CHỦ ĐỀ
SÁCH THEO CHỦ ĐỀ
SÁCH CHUYÊN NGÀNH
SÁCH CHUYÊN NGÀNH
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$a9780073380957
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$aEnglish
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$a658.8
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$aGrewal,Dhruv
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$aMarketing $cDhruv Grewal, Michael Levy
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$a2nd ed
260
$aNew York $bMc Graw - Hill $c2010
300
$a683 p. $c28 cm.
500
$aDonated with lovee from VCDS in New York, USA
504
$a Includes index
520
$aOther themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
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$aMarketing
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$aMarketing
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$aLevy,Michael
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$a209 Phan Thanh $bNgoại văn
911
Trần Thị Yến Phương
928
34088
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