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Study guide to accompany marketing: 7th ed.

Tác giả: Roger A. Kerin...[et.al]

Initiating the marketing process; Understanding buyers and markets; Targeting marketing opportunities; Satisfying marketing opportunities; Managing the marketing process.

MKTG

Tác giả: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.

Principles of marketing : a South Asian perspective : 5th ed.

Tác giả: Phillip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque

Including: Marketing: creating and capturing customer value; Company and marketing strategy; Analyzing the marketing environment; Managing marketing information to gain customer insights;...

Marketing analytics : a practical guide to real marketing science

Tác giả: Mike Grigsby

Part I: Overview; Part II: Dependent variable techniques; Part III: Inter-relationship techniques.

Get clients now: A 28 day marketing program for professionals and consultants

Tác giả: C. J. Hayden

This book lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ...