CSDL sách
- Marketing : 2nd ed.
- Tác giả: Dhruv Grewal, Dhruv Grewal
- Nhà xuất bản: Mc Graw - Hill - New York
- Năm xuất bản: 2010
- Số trang:683 p.
- Kích thước:28 cm.
- Số đăng ký cá biệt:34088
- ISBN:9780073380957
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:10/10
- Từ khóa:Marketing
- Chủ đề: Quản trị Marketing & Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
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