ProQuest Central
CSDL Springer
CSDL IEEE
Digital Library Network
Stinet
NXB Xây Dựng
SÁCH THEO CHỦ ĐỀ
SÁCH THEO CHỦ ĐỀ
SÁCH CHUYÊN NGÀNH
SÁCH CHUYÊN NGÀNH
Bạn đọc tiêu biểu

CSDL sách

Trở về
Hiển thị chi tiết
001
000005185
003
LDTU
020
$a9780073404813
041
$aeng
082
$a658.8
100
$aPerreault, William D.
245
$aEssentials of Marketing $bA marketing strategy planning approach $cWilliam D. Perreault; Joseph P. Cannon; E. Jerome McCarthy
250
$a12th ed.
260
$aNew York $bMcGraw - Hill $c2010
300
$a691 p. $bimages $c28 cm
504
$a Index: p.649 - 679
520
$aThis book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.
650
$a
653
$aMarketing
700
$aCannon, Joseph P.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Tặng
928
30422
Sách Chuyên ngành
Sách cùng chủ đề