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Sales and marketing for the travel professional

Tác giả: Dennis L. Foster

Travel as a product, marketing principles, market planning, preparation for selling, sales style, qualifying the client, closing the sale, effective telephone selling, making the travel sale, selling outside the agency.

Marketing

Tác giả: David Evans

This book attempts to marry together both the theory and practice of Marketing. It introduces topics based closely on the indicative content of the principle objectives of module. It then provides a series of activities based on those topics which aim to enlarge the students' knowledge and develop ...

Basic marketing management : 2nd ed.

Tác giả: Douglas J. Dalrymple, Leonarld J. Parsons

This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.

Services marketing an Asia : managing people, technology and strategy

Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Understanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.

Direct marketing management : 2nd ed.

Tác giả: Mary Lou Roberts, Paul D. Berger

The basic of direct marketing, direct marketing decision variables, special techniques of direct marketing, direct marketing media.