ý kiến bạn đọc

Basic marketing management : 2nd ed.

Tác giả: Douglas J. Dalrymple, Leonarld J. Parsons

This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.

The handbook of strategic public relations & integrated communications

Tác giả: Clarke L. Caywood

Organizational chart of public relations, current issues and topics in public relations and communications, advanced public relations practice in key industries, special tactics for public relations and corporate communications.

Services marketing an Asia : managing people, technology and strategy

Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Understanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.

Advertising and promotion : an integrated marketing communications perspective

Tác giả: George E. Belch, Micheal A. Belch

Part 1: The role of IMC in marketing; Part 2: Integrated marketing program situation analysis; Part 3: Analyzing the communication process; Part 4: Objectives and budgeting for integrated marketing communications programs; Part 5: Developing the integrated marketing communications program; Part 6: ...

Direct marketing management : 2nd ed.

Tác giả: Mary Lou Roberts, Paul D. Berger

The basic of direct marketing, direct marketing decision variables, special techniques of direct marketing, direct marketing media.