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Marketing strategy

Tác giả: O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr, David Luck

Strategic market planning, developing the marketing plan, environmental Analysis, Swot: the analysis of strengths, weaknesses, opportunities and threats; Mission, goals, and opjectives; Marketing strategy decisions; Selecting and developing the marketing strategy; Marketing implementation.

The marketing plan

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedbeck - Using controls and market research to complete the loop.

Marketing: Principles & Perspectives : 3rd ed.

Tác giả: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing in a Dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.

Marketing management : 11th ed.

Tác giả: Philip Kotler

Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.

Increasing hits and selling more on your web site

Tác giả: Greg Helmstetter

Part 1: Developing your web strategy; Part 2: Site promotion: generating hits; Part 3: Designing your site to make money.