CSDL sách

Trở về
001
000005304
003
LDTU
020
$a0-471-35392-2
041
$aeng
082
$a658
100
$aDouglas J. Dalrymple
245
$aBasic marketing management $cDouglas J. Dalrymple, Leonarld J. Parsons
250
$a2nd ed.
260
$aNew York $bJohn Wiley & Sons $c2000
300
$a341 p. $bimages $c25 cm
500
$aGift of the Asia foundation not for re-sale
504
$a Index: p. 335 - 340
520
$aThis book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.
650
$aMarketing management
653
$aMarketing management
700
$aParsons, Leonarld J.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Tặng
928
9177
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