CSDL sách
- Services marketing an Asia : managing people, technology and strategy
- Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh
- Nhà xuất bản: Prentice Hall - London
- Năm xuất bản: 2002
- Số trang:312 p.
- Kích thước:27 cm
- Số đăng ký cá biệt:5577
- ISBN:0130605662
- Mã Dewey:658.85
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:2/2
- Từ khóa:Services marketing
- Chủ đề: Quản trị Marketing & Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Understanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.
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