CSDL sách
001
000005175
003
LDTU
020
$a0130605662
041
$aeng
082
$a658.85
100
$aLovelock, Christopher
245
$aServices marketing an Asia $bManaging people, technology and strategy $cChristopher Lovelock, Jochen Wirtz, Hean Tat Keh
260
$aLondon $bPrentice Hall $c2002
300
$a312 p. $c27 cm
504
$a Index: p.683 - 706
520
$aUnderstanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.
650
$aMarketing
653
$aServices marketing
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Photo
928
5577
Sách Chuyên ngành
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Sách cùng chủ đề
- Winning the story wars : why those who tell--and live--the best stories will rule the future
- Decoded : the science behind why we buy : 2nd ed.
- The AI marketing canvas : a five-stage road map to implementing
- Storynomics : story-driven marketing in the post-advertising world
- This is not a T-shirt : a brand, a culture, a community - a life in streetwear