CSDL sách
- Marketing
- Tác giả: David Evans
- Nhà xuất bản: Oxford University - New York
- Năm xuất bản: 1992
- Số trang:254 p.
- Kích thước:25 cm
- Số đăng ký cá biệt:5467
- ISBN:0-19-833536-9
- Mã Dewey:658.8
- Đơn giá:1
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Marketing
- Chủ đề: Quản trị Marketing & Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: This book attempts to marry together both the theory and practice of Marketing. It introduces topics based closely on the indicative content of the principle objectives of module. It then provides a series of activities based on those topics which aim to enlarge the students' knowledge and develop a wide range of the skills identified as important by BTEC.
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