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001
000006133
003
LDTU
020
$a9780471141891
041
$aeng
082
$a658.575
100
$a
245
$aThe PDMA handbook of new product development $cMilton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz
260
$aNew York $bWiley $c1996
300
$a636 p. $c23 cm
500
$aQuà tặng của VNBookDrive
504
$a Index: p.624-636
520
$a1. New Products: What Separates the Winners from the Losers; 2. Seven Steps to Strategic New Product Development ; 3. Market Analysis and Segmentation Issues for New Consumer Products; 4. Market Analysis and Segmentation Issues for New Business to Business Products; 5. Optimizing Product Development Through Pipeline Management; 6. Choosing a Development Process That's Right for Your Company; 7. Implementing a Product Development Process; 8. Political Behavior in the Product Development Process; 9. Factors Affecting Multifunctional Team Effectiveness; 10. Developing a Strategy and Plan for a New Product.
650
$aNew products--Management
653
$aProduct management
700
$aRosenau, Milton D.
852
$a209 Phan Thanh $bNgoại văn
911
Đinh Thị Thu Hồng
927
Tặng
928
37818
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