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Mad ave: A century of award winning advertising

Nhóm Tác giả: The Art Directors Club

This book presents a curated compendium of the most inspired work in advertising, from the traditional format of print ads to television commercial storyboards.

Marketing: Best practices

Tác giả: K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson...[et.al]

Introduction - The marketing environment; Understand the market; Product; Distribution; Integrated marketing communications; Pricing; The future of marketing;...

Global marketing : 2nd ed.

Tác giả: Warren J. Keegan, Mark C. Green

This successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and ...

Study guide to accompany marketing: 7th ed.

Tác giả: Roger A. Kerin...[et.al]

Initiating the marketing process; Understanding buyers and markets; Targeting marketing opportunities; Satisfying marketing opportunities; Managing the marketing process.

Internet marketing: Foundations and applications 2nd ed.

Tác giả: Carolyn F. Siegel

Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; ...