CSDL sách

Trở về
001
000006562
003
LDTU
020
$a0131421840
041
$aeng
082
$a658.8 02
100
$aKerin, Roger $eAuthor
245
$aStrategic marketing problems $bCases and comments $cRoger Kerin, Robert Peterson
250
$a10th edition
260
$aNY. $bPrentice Hall $c2004
300
$a704 p. $c29 cm.
500
$aGift of Vnbookdrive
504
$a Index: p.691-696
520
$aFor courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
650
$aMarketing
653
$aMarketing management
700
$aPeterson, Robert
852
$a209 Phan Thanh $bTiếng Anh
911
Đinh Thị Thu Hồng
927
Tặng
928
37991
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