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Engagement marketing : how small business wins in a socially connected world

Tác giả: Gail F. Goodman

Learn how to create customer experiences that increase positive customer reviews and endorsements. Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business. Understand why engagement is so ...

Chiến lược quản lý nhãn hiệu

Tác giả: MBA. Thanh Hoa

Bao gồm ba phần: Phần 1: Hiểu biết về nhãn hiệu; Phần 2: Quản lý nhãn hiệu; Phần 3: Đánh giá nhãn hiệu.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Tác giả: W Chan Kim; Renée Mauborgne

Presenting a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people

Tác giả: Joseph A Michelli

It offers five principles such as Principle 1. Savor and elevate; Principle 2. Love to be loved; Principle 3. Reach for common ground; Principle 4. Mobilize the connection; Principle 5. Cherish and challenge your legacy.

Business analytics for sales and marketing managers : how to compete in the information age

Tác giả: Gert H N Laursen

Expert guidance on information management for optimum customer intelligence processes. Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing ...