ý kiến bạn đọc

Social media metrics for dummies

Tác giả: Leslie Poston

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun ...

Perfect phrases for customer service : 2nd ed.

Tác giả: Robert Bacal

This book provides perfect solutions for everyday customer service situations and includes simple, effective techniques that can help you meet even the most demanding customer needs.

Go mobile : location based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Tác giả: Jeanne Hopkins, Jamie Turner

This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Laddering unlocking the potential of consumer behavior

Tác giả: Eric V Holtzclaw

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever growing choices and a shrinking decision ...

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success : 2nd ed.

Tác giả: Mike Schultz, John E Doerr

A proven, experience tested, research based approach to marketing for professional services firms Professional Services Marketing is a field tested and research-based approach to marketing and client development for professional services firms.