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Customer's new voice : extreme relevancy and experience through volunteered customer information

Tác giả: John McKean

It shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

Build for change : revolutionizing customer engagement through continuous digital innovation

Tác giả: Alan Trefler

Chapter 1: Customerpocalypse; Chapter 2: Death by Data; Chapter 3: Adding Judgment and Desire; Chapter 4: Getting It Done with Customer Processes; Chapter 5: Change How You Think about Technology.

E-mail marketing for dummies : 2nd ed.

Tác giả: John Arnold

Presenting 6 parts such as Introduction; Getting started with e-mail marketing; Mapping out an e-mail marketing strategy; Constructing an effective marketing e-mail; Sending specialized e-mail campaigns; Delivering and tracking your e-mails.

Business models for the social mobile cloud : transform your business using social media, mobile internet, and cloud computing

Tác giả: Ted Shelton

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the ...

The small business online marketing handbook : converting online conversations to offline sales

Tác giả: Annie Tsai

The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation.