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CLEP principles of management : 2nd ed.

Tác giả: John R Ogilvie

Passing the CLEP principle of management exam; THe world of management; Development of management thought; The environment of business; Managerial and group decision marking;...

The PDMA handbook of new product development

Tác giả: Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz

1. New Products: What Separates the Winners from the Losers; 2. Seven Steps to Strategic New Product Development ; 3. Market Analysis and Segmentation Issues for New Consumer Products; 4. Market Analysis and Segmentation Issues for New Business to Business Products; 5. Optimizing Product ...

MKTG

Tác giả: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.

Principles of marketing : a South Asian perspective : 5th ed.

Tác giả: Phillip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque

Including: Marketing: creating and capturing customer value; Company and marketing strategy; Analyzing the marketing environment; Managing marketing information to gain customer insights;...

Professional meeting management : comprehensive strategies for meetings, conventions and events

Section 1: What is professional meeting management?; Section 2: What is a professional managed meeting?; Section 3: What is a professional meeting manager?.