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Anticipate : knowing what customers need before they do

Tác giả: Bill Thomas, Jeff Tobe

Strategy: Creating and destroying customer value; Doing the right things for the wrong reasons; Not all customers are good customers; When customers speak who hears them; Input is vital but involvement multiplies the value; It takes two; Customer focus is a process, not an event; Culture, the soft ...

Social media metrics for dummies

Tác giả: Leslie Poston

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun ...

Perfect phrases for customer service : 2nd ed.

Tác giả: Robert Bacal

This book provides perfect solutions for everyday customer service situations and includes simple, effective techniques that can help you meet even the most demanding customer needs.

Go mobile : location based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Tác giả: Jeanne Hopkins, Jamie Turner

This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Laddering unlocking the potential of consumer behavior

Tác giả: Eric V Holtzclaw

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever growing choices and a shrinking decision ...