CSDL sách
001
000006336
003
LDTU
020
$a9781625274496
041
$aeng
082
$a658.802
100
$aW, Chan Kim $etác giả
245
$aBlue ocean strategy $bHow to create uncontested market space and make the competition irrelevant $cW Chan Kim; Renée Mauborgne
260
$aBoston $bHarvard Business Review Press $c2015
300
$a287 p. $c22 cm
500
$aSách quỹ Châu Á tặng
520
$aPresenting a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
650
$aNew products--Management
653
$aNew products
700
$aRenée, Mauborgne $e tác giả
852
$a209 Phan Thanh $bTiếng Anh
911
Trần Thị Hậu
927
Tặng
928
39783
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