001
000006328
003
LDTU
020
$a9781119002321
041
$aeng
082
$a658.834 3
100
$aJohn, McKean $etác giả
245
$aCustomer's new voice $bExtreme relevancy and experience through volunteered customer information $cJohn McKean
260
$aHoboken $bWiley $c2015
300
$a321 p. $c24 cm
500
$aSách quỹ Châu Á tặng
520
$aIt shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.
650
$aCustomer relations
653
$aCustomer relations
852
$a209 Phan Thanh $bTiếng Anh
911
Trần Thị Hậu
927
Tặng
928
40284
Sách Chuyên ngành
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Sách cùng chủ đề
- The attention economy and how media works : simple truths for marketers
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- For the culture : the power behind what we buy, what we do, and who we want to be
- The historical consumer : consumption and everyday life in Japan, 1850-2000
- Uncommon service : how to win by putting customers at the core of your business