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Services marketing in Asia : managing people, technology and strategy

Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Understanding services, focus on customers and managing relationships, creating value in a competivive market, planning and managing service delivery, issues for senior management.

The marketing plan

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedbeck - Using controls and market research to complete the loop.

The marketing plan : how to prepare and implement it

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedback-using controls and market research to complete the loop.

Marketing management : 11th ed.

Tác giả: Philip Kotler

Understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs.

Marketing: Principles & Perspectives : 3rd ed.

Tác giả: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing in a Dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.