CSDL sách
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LDTU
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$a0814471013
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$aeng
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$a658.8 02
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$aLuther, William M.
245
$aThe marketing plan $bHow to prepare and implement it $cWilliam M. Luther
250
$a3rd ed.
260
$aNew York $bAmacom $c2001
300
$a318 p. $bimages $c27 cm
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$a Index: p. 311 - 318
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$aThe role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedbeck - Using controls and market research to complete the loop.
650
$aMarketing
653
$aMarketing plan
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Photo
928
5531
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