CSDL sách

Trở về
001
000005302
003
LDTU
020
$a0072322977
041
$aeng
082
$a658.8
100
$aBearden, William O.
245
$aMarketing $bPrinciples & Perspectives $cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge
250
$a3rd ed.
260
$aNew York $bMcGraw-Hill $c2001
300
$a596 p. $bimages $c27 cm
504
$a Index: p. 579 - 596
520
$aMarketing in a dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.
650
$aMarketing
653
$aMarketing
700
$aIngram, Thomas N.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Tặng
928
9282
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