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Internet marketing

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WIKIBRANDS : reinventing your company in a customer-driven marketplace

Tác giả: Sean Moffitt, Mike Dover, Don Tapscott

1. The birth of wikibrands; 2. The Wikibrand rallying cry; 3. A wikibrand road map; 4. The six benefits of wikibrands; 5. A wikibrand culture; 6. Focus; 7. Language and content; 8. Incentives, motivations, and outreach; 9. Rules, guidelines and rituals; 10. Tools and ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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Social media marketing : the next generation of business engagement : 1st ed.

Tác giả: Dave Evans, Jake McKee

Taking marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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Social BOOM!: How to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your Butt, ... and grind your competition into the dirt

Tác giả: Jeffrey Gitomer

Addressing every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction.When you create a connection, it’s an indicator that that prospect, or that customer, or that individual wants to continue the ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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The social media bible : tactics, tools, and strategies for business success

Tác giả: Lon Safko

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
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Social media ROI : managing and measuring social media efforts in your organization

Tác giả: Olivier Blanchard

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media such as Align ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1