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Social media ROI : managing and measuring social media efforts in your organization

Tác giả: Olivier Blanchard

Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media such as Align ...

Internet Marketing: An Hour a Day

Tác giả: Matt Bailey

Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks.

Starting an online business all-in-one for dummies

Tác giả: Shannon Belew, Joel Elad

Contents: Online business basics; Legal and accounting; Web site design; online and operating; Internet security; Boosting sales; Retail to e -tail; Storefront selling; Fundraising sites; Niche e - commerce; E - commerce advanced.

Facebook marketing all-in-one for dummies

Tác giả: Amy Porterfield, Phyllis Khare, Andrea Vahl

Contents: Joining the facebook marketing revolution; Claiming your presence on facebook; Adding the basic to your facebook page; Bulding, engaging, retaining, and selling to your community; Understanding facebook applications; Making facebook come alive with events and content.