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E-mail marketing for dummies : 2nd ed.

Tác giả: John Arnold

Presenting 6 parts such as Introduction; Getting started with e-mail marketing; Mapping out an e-mail marketing strategy; Constructing an effective marketing e-mail; Sending specialized e-mail campaigns; Delivering and tracking your e-mails.

Business models for the social mobile cloud : transform your business using social media, mobile internet, and cloud computing

Tác giả: Ted Shelton

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the ...

The small business online marketing handbook : converting online conversations to offline sales

Tác giả: Annie Tsai

The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation.

Engagement marketing : how small business wins in a socially connected world

Tác giả: Gail F. Goodman

Learn how to create customer experiences that increase positive customer reviews and endorsements. Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business. Understand why engagement is so ...

Social media metrics for dummies

Tác giả: Leslie Poston

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun ...