CSDL sách
001
000005158
003
LDTU
020
$a9780470634035
041
$aeng
082
$a658.827
100
$aEvans, Dave
245
$aSocial media marketing $bThe next generation of business engagement $cDave Evans, Jake McKee
260
$aIndianapolis $b Wiley Pub $c2010
300
$a408 p. $bimages $c24 cm
520
$aTaking marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.
650
$aInternet marketing
653
$aSocial media marketing
700
$aMcKee, Jake
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
31025
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