CSDL sách
001
000005168
003
LDTU
020
$a0072314451
041
$aeng
082
$a659.1
100
$aBelch, George E.
245
$aAdvertising and promotion $bAn integrated marketing communications perspective $cGeorge E. Belch, Micheal A. Belch
260
$aBoston $bMcGraw-Hill $c2001
300
$a795 tr. $bimages $c27 cm
504
$a Index: IN1 - IN19
520
$aPart 1: The role of IMC in marketing; Part 2: Integrated marketing program situation analysis; Part 3: Analyzing the communication process; Part 4: Objectives and budgeting for integrated marketing communications programs; Part 5: Developing the integrated marketing communications program; Part 6: Monitoring, evaluation, and control.
650
$aAdvertising
653
$aAdvertising
700
$aBelch, Micheal A.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
5632
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