CSDL sách
001
000005177
003
LDTU
020
$a0130804347
041
$aeng
082
$a658.84
100
$aRoberts, Mary Lou
245
$aDirect marketing management $cMary Lou Roberts, Paul D. Berger
250
$a2nd ed.
260
$aNew Jersey $bPrentice Hall $c1999
300
$a447 p. $c24 cm
504
$a Index: p.443 - 447
520
$aThe basic of direct marketing, direct marketing decision variables, special techniques of direct marketing, direct marketing media.
650
$aMarketing
653
$aDirect maketing
700
$aBerger, Paul D.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
8464
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