CSDL sách

Trở về
001
000006623
003
LDTU
020
$a0130842680
041
$aeng
082
$a658.848
100
$aKeegan, Warren J. $etác giả
245
$aGlobal marketing $cWarren J. Keegan, Mark C. Green
250
$a2nd edition
260
$aNew York $bPrentice Hall College $c2000
300
$a594 p. $c27 cm
500
$aGift of VnbookDrive
520
$aThis successful new text offers a concise introduction to the field that is presented in a lively student oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
650
$aExport marketing -- Management
653
$aExport marketing
700
$aGreen, Mark C. $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Tặng
928
37576
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