Hospitality industry--Management
An introduction to revenue management for the hospitality industry
1. An introduction; 2. A History; 3. Customer knowledge and consumer behavior; 4. Market segmentation and selection; 5. Internal assessment and competitive analysis; 6. Economic principles and demand forecasting; 7. Reservations and channels of distribution; 8. Dynamic value-based pricing; 9. ...
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Foundations of lodging management
Introduction to lodging and travel industries, the structure of the lodging industry, service and hotel management, the management of lodging, the hotel team: supervisors and entry-level staff, the human resources department, the front office department, the sales and marketing department, the ...
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The hospitality case manual : developing competencies in critical thinking and practical action
Part 1: Learning from cases; Part 2: Preparing cases for discussion; Part 3: Cases for discussion. These cases provides students whith the opportunities to observe managers behaving both effectively and ineffectively and give students opportunities to make managerial decisions.
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Organizational behavior for the hospitality industry
The book is organized into three sections: organizational behavioral essentials, the individual and the organization, and key management tasks, includes detailed exercises.
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Services management: The new paradihm in hospitality
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on ...
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