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Cases in hospitality and tourism management

Tác giả: Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot

Organized by industry segment, the books cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics.

An introduction to revenue management for the hospitality industry

Tác giả: Tranter, Kimberly A.

1. An introduction; 2. A History; 3. Customer knowledge and consumer behavior; 4. Market segmentation and selection; 5. Internal assessment and competitive analysis; 6. Economic principles and demand forecasting; 7. Reservations and channels of distribution; 8. Dynamic value-based pricing; 9. ...

Foundations of lodging management

Tác giả: David K. Heyes, Jack D. Ninemeier

Introduction to lodging and travel industries, the structure of the lodging industry, service and hotel management, the management of lodging, the hotel team: supervisors and entry-level staff, the human resources department, the front office department, the sales and marketing department, the ...

The hospitality case manual : developing competencies in critical thinking and practical action

Tác giả: Craig C. Lundberg, Cheri A. Young

Part 1: Learning from cases; Part 2: Preparing cases for discussion; Part 3: Cases for discussion. These cases provides students whith the opportunities to observe managers behaving both effectively  and ineffectively and give students opportunities to make managerial decisions.

Organizational behavior for the hospitality industry

Tác giả: Berger Florence, Brownell Judi

The book is organized into three sections: organizational behavioral essentials, the individual and the organization, and key management tasks, includes detailed exercises.