CSDL sách
001
000007346
003
LDTU
020
$a0131885898
041
$aeng
082
$a647.94 068
100
$aTranter, Kimberly A. $etác giả
245
$aAn introduction to revenue management for the hospitality industry $bPrinciples and practices for the real world $cKimberly A. Tranter, Trevor Stuart-Hill, Juston Parker
260
$aNew Jersey $bPrentice Hall $c2009
300
$a335 p $c25 cm
520
$a1. An introduction; 2. A History; 3. Customer knowledge and consumer behavior; 4. Market segmentation and selection; 5. Internal assessment and competitive analysis; 6. Economic principles and demand forecasting; 7. Reservations and channels of distribution; 8. Dynamic value-based pricing; 9. Channel and inventory management; 10. The revenue management team.
650
$aHospitality industry -- Management
653
$aHospitality industry
700
$aStuart Hill, Trevor $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
17225
Sách Chuyên ngành
Sách cùng chủ đề
- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.
- Hospitality strategic management : concepts and cases : 2nd ed.
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Hospitality facilities management and design : 3rd ed.